ALPHA AUTO

For PÜFFER, a brand known for its bold take on outerwear, I led the art direction and photography to capture the essence of their latest collection. The project focused on highlighting the texture, volume, and versatility of puffer materials across jackets and accessories. With a minimalist backdrop and strategic lighting, the visuals emphasize the brand’s modern aesthetic while allowing the vibrant colors and structured silhouettes to take center stage. The result is a series of striking images that reflect PÜFFER’s commitment to functional fashion with a contemporary edge.