NORTHYARD

For NorthYard’s social media campaign, I served as the sole videographer, managing every aspect from shot planning to filming and editing. My goal was to create a fast-paced, visually dynamic video that highlighted the brand’s style and energy. I crafted the compositions, lighting, and pacing to maximize visual impact and convey a sense of motion and intensity. The final video performed strongly on digital platforms and effectively built awareness for the brand while showcasing my creative approach and execution.